2026 Poland Korea Brand Week GET A TICKET →
2026 Poland Korea Brand Week
GET A TICKET →

B2C

The public fan day — stages, tastings, pop-ups and photo moments across the entire K-universe.

EXHIBITION ZONES

Four zones, one floor


B2C Floor Layout
K-Culture Zone
K-CULTURE ZONE
  • Korean Culture Experience
  • Korea Travel Information Booth
  • K-Drama Photo Wall
  • K-Star Zone
  • Family Activity Zone
K-Food Zone
K-FOOD ZONE
  • K-Food Product Exhibition
  • K-Food Tasting
K-Beauty Zone
K-BEAUTY ZONE
  • K-Beauty Product Exhibition
  • K-Beauty Experience Zone
  • Photo Booth
  • K-POP Merchandise
K-Content Zone
K-CONTENT ZONE
  • Character Merchandise
  • Promotional Video Screening
  • Game Demo
  • Photocard Exhibition
  • K-POP Merchandise

Event Stage Program

Experience two days of diverse K-Culture performances live on stage.

Day1. 15 Sep (Tue)
10:00 – 10:30 STAGE EVENT
10:30 – 12:00 K-POP Dance Master Class
13:00 – 13:20 Dance Performance ‘1 Million’
13:20 – 14:00 STAGE EVENT
14:00 – 15:00 K-Beauty Master Class
15:45 – 16:00 K-Goods Lucky Draw
16:00 – 17:00 New Pansori 2026:
About the Dwarfs and Orphan Marisha
17:00 – 18:00
18:00 – 20:00 K-Drama Screening
‘The Legend of Kitchen Soldier’
Day2. 16 Sep (Wed)
10:00 – 10:30 STAGE EVENT
10:30 – 12:00 K-POP Dance Master Class
13:00 – 14:00 STAGE EVENT
14:00 – 15:00 K-Beauty Master Class
15:00 – 16:00 K-Pop Cover Dance Competition
16:00 – 17:00
17:00 – 18:00 K-POP Random Play Dance
18:00 – 20:00
PROGRAM

Nine ways to feel the K

From primetime drama to plush characters —
every corner of the Korean content universe under one roof

TV Content
TV Content

Formats, distribution and the studios exporting Korean television worldwide.

Games
Games

Mobile, PC and console studios plus the publishing partners scaling them.

Animation
Animation

Feature and series animation studios shaping the next global hits.

Characters
Characters

Global character IP and licensing — from plush to fashion collabs.

Webtoons
Webtoons

Digital comics platforms and the stories being adapted across media.

K-Drama
K-Drama

The series, casting and co-production deals driving the drama boom.

K-Beauty
K-Beauty

Skincare and cosmetics brands seeking European retail and distribution.

K-Food
K-Food

Food and beverage brands bringing Korean flavour to Polish tables.

K-Tourism
K-Tourism

Destinations and travel partners turning fandom into visits to Korea.